Growth and HyperGrowth

The Elephant in the room: The myth of exponential hypergrowth

Fast-growing startups are frequently described as "exponential," especially when the product is "viral." Turns out, this is incorrect, even for Facebook and Slack. If you have an incorrect model, you don't understand growth, which means you can't control it, nor predict it. Here is a different model to understand how companies actually grow.

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