User Research + User Testing

Good product building relies on continuous learning. All major startup frameworks involve different approaches to universal and critical processes: feedback, experimentation, and testing. Products, specifically, have users and customers. Testing how a product is received, used, and valued by those users and customers is key.

I’ll break down advice here down into types of testing. Many tests can be done before a product is built, while building a product, or well after a product exists with users. What user research you need depends on what you hope to learn!

• Pre-Product is when you dont;t

• Pre-product testing is the work to understand what your users want and how they might respond to your solution to their problem. You’re testing the market and learning what to build.
• Post-product testing is the work to understand how your product’s value is perceived by users and customers. You’re testing your product and learning how it needs to change.
• Post-product testing is the work to understand how your product’s value is perceived by users and customers. You’re testing your product and learning how it needs to change.

Pre-Product Testing

Behavior Testing / User Interviews

Usability Testing

Attitudinal User Testing: Card Sorting + Focus Groups

• Introduce it to patient / visualize where you are
• Ask quantifiable questions
• Did this feel safe?
• Was it accurate? - test after the fact
• Did it feel secure
• Get to the root of how people should feel when using the product
• Encourage questions - examine anytime the patient asks a question (or pauses, or gets frustrated). Basically, deep dive any emotion
• Survey right after